Tyson Foods - Share More Scares

Problem:

Insight:

Solution: While Halloween is dominated by sales of snacks and candy, October is also when Tyson products experience a lull between the heights of the back-to-school and holiday periods. Inspired by Halloween’s culture of imagination, our program had shoppers turning Tyson products into delicious, yet easy, expressions of creativity, while delivering custom solutions for our major retailer partners. Our program drove shoppers to the frozen and refrigerated protein categories and had them buying, using, and loving our Tyson products during a time of year overshadowed by higher-profile categories.

Award: Silver Effie Award – 'Multi-Retailer Program', 2021

Category:

Feature 1

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